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![]() What is Search Engine Optimization? The process of optimizing a web site so that it appears high in the search engine rankings, for the word or phrase that you would expect to find it under. Why do I need Search Engine Optimization? A major Search Engine has hundreds of thousands of web pages submitted every day. Only a few ever get selected to be listed at all let alone achieve a high ranking. Search Engine Optimization dramatically increases your chances of being one of those listings. What does Search Engine Optimization cost? This is a really difficult question and impossible to answer until we see your web site. Sometimes a site just needs a few minor changes and resubmitting to a search engine. We will look at your site and give you a FREE report along with suggestions, and IF you ask for one, a quotation on how much we would charge you to implement those suggestions.( For a FREE REPORT click here) free web site, Web Marketing. american marketing association
If you have chosen good keywords, and followed the steps outlined above, you should have a good position near the top of the listings. Now the trick is to maintain that position. Just because you appear at the top of the search results doesnt mean that you are guaranteed to remain there. New websites appear by the second and search engines regularly change the methods they use to index them. To ensure that you maintain your position, you must first re-submit your site around once a month and check your ranking on each major search engine regularly, preferably once a week. By checking your ranking you can determine what your position is and whether it is trending upward or downward. If you are heading up over time, great, pat yourself on the back for a job well done. If your rank is spiraling downwards, or you just cant seem to push ahead of certain competitors, its time for some more advanced work. american marketing association. Web Marketing
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